Alaaddine Nasloubi
Founder and cross-border operator. A decade turning hands-on e-commerce — selling, marketing, trading — into a company that helps entrepreneurs from the Arab world reach Latin America.
Co-founder & CEO of Fufills · Building since 2014 · Arabic · French · English
An operator who learned every step the hard way.
I didn't start with a company — I started with a product to sell and a lot to figure out. A decade later, that hands-on path is what I build from.
Hands-on roots
From listing my first products on eBay in 2014 to running e-commerce marketing for brands and trading the markets — I learned commerce by doing it, not reading about it.
Cross-border by instinct
Years of import/export, Amazon selling, and digital marketing across borders taught me the real bottleneck is never the product — it's everything between seller and buyer.
Builder, today
Now a founder & CEO, based in Tétouan, Morocco — turning that experience into infrastructure that helps other entrepreneurs scale across markets.
From a single listing to a cross-border company.
Helping Arab & African founders reach Latin America.
As Co-founder & CEO of Fufills, I'm building the infrastructure that lets entrepreneurs expand into LATAM without untangling logistics, payments, and regulation first. I believe talented founders shouldn't be capped at their local markets.
See what Fufills doesHow I think about building
Lessons on cross-border commerce, founder decisions, and expanding into hard markets — written from doing the work, not theory.
Why cash on delivery still wins in Latin America
Payment culture, trust, and the unit economics that make COD the default — not a fallback.
LogisticsBuilding a logistics network across 16 markets
What it actually takes to stitch couriers, fulfillment, and payments into one reliable flow.
Founder lessonsAn idea is not an MVP — and the gap is where founders stall
Why shipping a narrow, real version beats polishing a perfect plan, drawn from launching Fufills.
Open to partnerships
Always interested in conversations with couriers, fintechs, and entrepreneurs building the future of cross-border e-commerce.